The copywriting course is an opportunity to learn how to write competent texts for brands, corporations, commercial companies, and the media. Lecturers will provide a set of working tools for each stage of copywriting: from starting work on the text and creating a structure to editing and creative techniques.
The program is most suitable for professionals who are just starting out in the profession or want to systematize the basics.
You will learn how to:
- Use practical copywriting and storytelling tools in your work and communication;
- Write high-quality and competent texts on any topic with different lengths and correctly emphasize information;
- Create cool titles, slogans, manifestos, content for media, videos, social networks, corporate websites and newsletters.
Course program
Module 1
Copywriter: responsibilities and features of work
Module 2
Language: common mistakes in texts
Module 3
Editing: how to improve your text
Module 4
Techniques, methods, techniques: everything we already know but don’t use
Module 5
Manifesto: a special form of communication
Module 6
Slogan: mottos for brands and advertising campaigns
Module 7
Naming: how to name brands