A comprehensive program that combines design, business, and marketing to provide you with a comprehensive understanding of the apparel brand creation cycle.

You will go all the way from analyzing trends, creating sketches and working with designers to launching a brand, building a business model and marketing strategy for your own brand.

At the end of the course, you will develop a ready-made capsule collection of clothes, marketing and brand strategy. Together with a team of practitioners, you will go through the process of preparing a look book and gain all the skills to launch your own brand or build a career in the fashion industry.

Program

Deep understanding of design and trends:

  • Master the basics of design and analyze modern fashion collections.
  • You will learn the history of fashion, clothing styles, and peculiarities of the work of contemporary Ukrainian and international designers.
  • You will master the principles of composition, color science, and creating harmonious clothing collections.
  • You will understand how the fashion business works, including the key processes, segments, and areas of the industry.
  • You will study current trends that shape the modern fashion market.

Practical design and sketching skills:

  • You will learn how to create basic shapes and work with different types of fabrics and materials.
  • You will develop sketches that are in line with current trends and turn them into finished design proposals.
  • You will be able to look for ideas and turn a source of inspiration into a collection (using inspiration boards and generating promos in MidJourney).
  • You will learn how to interact with the designers who will make your clothes and learn how to turn sketches into finished products.

Real experience in creating a collection:

  • Prepare a full-fledged clothing collection that includes professionally designed sketches and real product samples.
  • You will shoot a lookbook of your collection under the guidance of professionals, develop a concept and references.
  • Present your collection at a preview and get feedback from experts.

Business-oriented knowledge:

  • Learn how to create a business model for your own brand in the creative industries.
  • You will develop a full-fledged marketing strategy and design your own brand.
  • Create a personal brand page on Instagram and learn how to use digital marketing and SMM tools.
  • Gain knowledge about preparing a collection for fashion shows.

Mastery of brand creation:

  • Learn how to develop a brand strategy, create a logo and visual elements of the brand.
  • You will understand the rebranding process and be able to analyze the effectiveness of existing strategies.
  • You will apply this knowledge to launch your own brand and promote it on the market.

Professional contacts and experience:

  • Take part in master classes from leading designers and fashion industry professionals.
  • You will have the opportunity to visit design studios and meet industry experts.
  • Prepare for real fashion shows

Final diploma and portfolio:

  • You will receive a diploma confirming your skills and knowledge in the field of fashion.
  • Create a professional portfolio that includes the stages of your collection, a look book and marketing materials ready to be used for market entry.