The course is structured to provide the comprehensive knowledge required for the graphic design profession. The course not only teaches graphic programs but also provides the necessary academic foundations.
The basics of composition, color, propedeutics, visual communication in design, identity and branding, drawing for designers – this is just a small list of everything that a student will learn in the course.
This course introduces you to all the intricacies of a graphic designer’s work step by step – from finding an idea to realizing a visual image.
70% of practice and analytics provide a practical focus of the course.
You will develop your own brand identity with all the necessary elements under the guidance of an experienced practicing designer, attend master classes and work on unique and relevant brief creatives.
You’ll also learn the basics of motion-design animation in Adobe After Effects and Photoshop and website design on the Figma platform.
Visual communications in design and advertising:
The history of graphic design and advertising.
Graphic design as a means of visual communication.
Universal principles and methods of design.
Brand identification. History and current trends.
Corporate identity:
Brand book. Principles of compiling a brand book.
Types of POS materials. Outdoor advertising.
Creativity and search for non-standard solutions in advertising.
The basics of composition:
Dot, spot, line as means of expressiveness of composition.
Compositional balance. Symmetry-asymmetry, statics-dynamics. Contrast, nuance, emphasis, rhythm.
Compositional center. The golden ratio.
The importance of the environment, surroundings, proportions and scale of elements to create a balanced composition in a given format.
Coloristics. Propedeutics:
The color wheel. Primary, complementary, complex colors.
Laws of harmonious combination.
Types of color contrasts.
Psychology of color.
Drawing:
Basics of sketching for a designer.
Options for conveying the volume of objects.
Perspective. Laws of construction.
Typography:
Character of the font, elements of letters.
Classification of fonts, font combinations.
Graphic editors:
AdobePhotoshop – allows you to edit images and photos, copy, frame, create your own.
AdobeIllustrator – allows you to create graphic elements of any complexity, work with text and special effects, prepare design layouts for printing.
Design. Creation of layouts:
Creation of a corporate mark, logo (in color, grid, scaling of the mark, corporate colors, corporate fonts).
Design of business documentation. Creation of business cards, forms, folders.
Designing postcards, invitations. Compositional techniques for creating postcards.
Corporate identity. Types of publications.
The principle of working in the Adobe InDesign interface.
Creating and editing a multi-page document.
Customization of templates.
Principles of working with graphic frames. Exercises.
Principles of editing text frames. Exercises.
Imaging. Exporting. InDesing file formats. Interaction between Illustrator, Photoshop, InDesing.
Personality. The concept.
Development of the logo.
Sketching.
Analytical work. Elements of corporate identity. Components of an advertising publication.
Components of an advertising publication.
The concept of an advertising catalog.
Creating a layout grid.
Composition of typical spreads.
The layout of the publication.
Preparation for printing. Export of the catalog.
Design concept of a wall calendar.
Layout. Format. The grid.
Layout of standard pages.
Layout of the publication.
Design and protection of projects.
Animation in Adobe After Effects.
Website design on the Figma platform.
Formation of portfolio and resume.
PR and marketing for a designer.
Master classes from graphic designers.
Preparing and conducting a presentation.